Project Marketing 21 Step Journey

Every step is calibrated to ensure your campaign doesn’t just launch — it lands with impact.

From concept to campaign launch — our 21 step process is engineered to think ahead, move fast, and avoid costly missteps.
01
Market Review
Understand market trends and project potential.
02
Site Review
Analyse the development site for strengths and limitations.
03
Buyer Profiling
Identify your ideal buyers through research.
04
Product Definition
Refine the product offering with architect collaboration.
05
Project Naming
Create a unique name that connects with your market.
06
Brand Strategy
Build a compelling, insight-led brand positioning.
07
Identity Design
Develop project branding: logo, palette, type, and story.
08
Copywriting
Craft messaging tailored to your audience.
09
Hero Render Direction
Art direct key 3D visualisations for impact.
10
Secondary Renders
Curate lifestyle-focused visual content.
11
Floorplans & Documents
Polish plans, schedules and brochure assets.
12
Website
Build a high-converting mobile-first campaign site.
13
Brochure Design
Create a premium brochure to educate and excite.
14
Sales Display & Signage
Design display suite graphics and external signage.
15
Photography
Shoot local lifestyle and hero location imagery.
16
Video
Capture brand film or apartment walkthrough.
17
Launch Strategy
Define pre-launch, off-market and main campaign rollout.
18
Social Ads
Plan and design Meta campaigns that convert.
19
Agent Assets
Equip agents with EDMs, flyers and talking points.
20
Ongoing Support
Campaign check-ins and creative updates as needed.
21
Campaign Wrap
Final report, handover and performance insights.

Still have some questions?

Choosing the right partner to bring your development to market is a big decision. We get it — your project is too important to blend in.

If you’re tired of generic campaigns that look like everyone else’s, let’s talk about crafting a marketing journey that builds desire, drives enquiry, and delivers results. We don’t just launch — we position your project to lead.

Will the 21 Step Project Marketing Journey work for my development?

Absolutely. Whether boutique or large-scale, our 21-step process adapts to suit your unique goals, site, and buyer profile.

What if we already have some marketing materials in place?

We assess what's working and build from there. We aim to enhance—not replace—your assets where possible.

How do I know the campaign will generate real interest and enquiry?

We combine insight, design, and strategy to build marketing that not only looks great but performs.

Who will be managing our campaign?

You’ll work directly with our senior team from day one through to delivery—no handoffs.

How do I know we’ll stay on track and hit deadlines?

Our step-by-step framework includes milestone approvals and clear timelines so you’re always in the loop.

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Kokky
Our Work
Recent Renders
About
Contact
Kokky
Our Work
Recent Renders
About
Contact
Our Work
Recent Renders
About
Contact

✺

We shape project identities that inspire, resonate & connect

✺

Lets discuss your next project

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est. 2000

✺ We shape project identities that inspire, resonate & connect ✺ Lets discuss your next project ✺ est. 2000 ✺ We shape project identities that inspire, resonate & connect ✺ Lets discuss your next project ✺ est. 2000

STUDIO

85 William Street, Darlinghurst NSW 2010

CONTACT

Lets Be Social

0438 337 446

info@kokky.com.au