Social Profile Audit

Is your profile image professional, consistent, and instantly recognisable?

Does your bio clearly outline who you are, what you do, and where you operate — in a way that’s easy to understand and searchable?

Do you include a clear call-to-action (e.g. website or enquiry link) in your bio?

Are your contact details easy to find and up to date?

Does your profile reflect your brand’s style — colours, fonts, and tone — for a cohesive, professional look?

Do you have a plan or content calendar to guide your posts each week?

Are you posting consistently to keep your brand active and visible?

Do you mix up your content — project highlights, insights, stories, and updates — to keep your feed engaging?

Are your visuals high quality and aligned with your brand, showcasing your work at its best?

Do you reply to comments and messages quickly to show you value your audience?

Do you encourage interaction by asking questions or sharing relatable insights?

Do you feature client reviews or testimonials to build trust and credibility?

Does your content feel genuine — showing your personality, values, and approach rather than just polished marketing?

Do you regularly check your performance metrics (reach, engagement, website clicks)?

Are you using insights tools to understand who your audience is and what they respond to?

Do you track which content performs best to refine your strategy over time?

Do you adapt your approach based on what your analytics reveal?

Are you measuring how many leads or enquiries come directly from social media?