Your details

This helps us send and file your brand discovery session.

Your name

Your email

Business / project name

Client email (for sharing summary)

1. Understanding the Brand

How would you describe the brand in a couple of sentences?

What do you want people to feel when they first see your brand?

What do you believe makes this project different?

2. Purpose & Direction

What’s the main goal of this project?

What frustrations do you currently have?

What needs does the new brand have to have?

2. Purpose & Direction (cont.)

What expectations do you want to exceed?

What type of developer do you see yourself as today?

Is there a shift you want to make?

Where do you see the business heading in the next 5–10 years?

3. Audience

Who is the primary audience you want to connect with?

What do they care about most when they see your brand?

4. Personality & Tone

If the brand were a person, how would you describe its personality?

Should the brand feel more:

Premium or accessible?

Bold or understated?

Playful or serious?

Are there any brands (inside or outside the industry) you admire for their tone or style?

5. Visual & Creative Direction

Do you have any initial preferences for look and feel?

Are there any styles, colours, or references you want to avoid?

7. Practicalities

Are there existing assets we should integrate, refresh, or retire?

8. Origins & Background

How did the business start?

Who founded it?

What was the first project you delivered?

How has the company evolved since it began?

Has that vision changed over the years?

What have been your biggest achievements or milestones so far?

Which project are you most proud of and why?

9. Culture & Team

How would you describe the culture within the business?

What qualities do you look for in team members or subcontractors?

What does your business value most in its relationships?

10. Competitive Context

Who do you see as your closest competitors?

What do they do well that you admire?

11. Open Reflection

What keeps you excited about this project?

What keeps you up at night about it?

Is there anything we haven’t asked that we should know?

Thank you